As of 31st May 2025, Fitpro Financial Limited joined with Streets, a top 40 UK accountancy and advisory practice, with the new combined firm to be known as Streets (Belfast) Limited.
The merger sees Fitpro Financial become part of Streets, extending Streets’ network of offices into Northern Ireland for the first time, adding to its growing number of offices nationally, reinforcing its commitment to being local in presence, but national in capability.
The merger coincides with the launch of Streets’ refreshed brand and visual identity. Following significant growth, evolving client needs and developments within the profession, the new brand better reflects Streets today: a multi-disciplinary partnership of trusted advisers with more than 30 offices across the UK, working with ambitious clients while remaining rooted in the communities they serve.
Commenting on the merger, James Gibson, Director at Fitpro Financial, said:
“We see the merger as a great match, both in terms of client focus and cultural fit, and we made the decision to merge the firm with Streets because we believe it is in the best interests of everyone – clients and staff especially. Fitpro Financial was originally founded as a practice tailored to the growing Fitness Industry in the UK. As time has progressed the growth we have seen in other sectors like the construction and manufacturing requiring in depth advisory work has seen our firm expand. As part of a wider, thriving practice, we can confidently promise greater continuity of service to our clients alongside a wider range of services, which includes areas of specialist tax planning and personal financial planning.”
“Our team is equally excited about the future as they now have a greater opportunity to learn from a multidisciplinary group of professionals, progress their careers locally, and collaborate with like-minded colleagues who share a clear purpose and vision.”
Looking at the merger from Streets’ perspective, Paul Tutin, Chairman and Managing Partner, commented:
“We are delighted to welcome James and his team to Streets. Their well-established presence in Northern Ireland aligns perfectly with our strategic vision for embedding offices across the UK, and the merger complements our growing number of regional offices.
“We see great synergy and shared values in the way Fitpro Financial supports its clients, and it is especially pleasing that we can build on this strong local reputation while offering broader advisory services and greater opportunities for growth.
“This merger also comes at an exciting time as we unveil our new brand, a clear signal of our commitment to evolve while staying true to our values with independent ownership, people-focused service and a dedication to supporting clients and communities across the UK.”
As part of the merger process, Streets Law – the firm’s specialist legal services arm advised on all corporate aspects of the deal, working closely with internal colleagues across tax and audit.
